Studio Thom Pfister implements rebranding for Simatec
The family-owned company Simatec from Wangen an der Aare develops, produces and markets products for the maintenance of rolling bearings under the product brands Simalube, Simatherm and Simatool. The collaboration between Studio Thom Pfister and Simatec began with a design competition for the Simalube labels. The agency is not only working on a new look for Simalube, but has also been commissioned [...]
The family-owned company Simatec from Wangen an der Aare develops, produces and markets products for the maintenance of rolling bearings under the product brands Simalube, Simatherm and Simatool.
The collaboration between Studio Thom Pfister and Simatec started with a design competition for the Simalube labels. The agency is not only working on a new look for Simalube, but has been commissioned to develop the rebranding for all brands. Studio Thom Pfister has thus revised the Simatec umbrella brand and the Simalube, Simatherm and Simatool product brands.
The newly developed design element links the individual brands. The imagery, icons and layouts of the printed materials were redefined. In addition, a screen design was created for the website. The roll-out of the new look is ongoing and is scheduled for completion in 2023, to coincide with the company's fortieth anniversary in July 2023.
Responsible at Simatec: Mischa Wyssmann (CEO), Peter Aebi (Head of Product Management), Ivo Sonderegger (Marketing & Communications), Angela Kalousek (Marketing & Communications). Responsible at Studio Thom Pfister: Thom Pfister (Creative Director, Idea/Concept), Ursula Rytz (Consulting), Roland Zenger (Art Director), Daniel Hackiewicz (Graphic Design & Web Development), Juli Martinelli (Graphic Design), Laura Capponi (Brand Consultant).
