Friday says no to Black Friday - and yes to swapping

On Black Friday, Freitag promotes the exchange instead of the buying frenzy: The online store remains closed on this day, and users are redirected to the exchange platform S.W.A.P.. And instead of offering discounts, this year for the first time Friday is enticing people into local stores with bag-swapping events.

There is probably little that is less compatible with the circular economy than Black Friday. That's why, on days like these, Freitag prefers to focus on long-lasting products and sensible services and refuses to engage in wasteful discount battles. For several years now, the circular-thinking bag makers from Zurich have been using Black Friday to say "yes" to sensible consumption and "no" to the shopping frenzy with positive initiatives.

Freitag is inviting everyone who already has one but would like a new one to swap bags on Black Friday: under the motto "Don't store, just swap", the online store will remain closed and users will be forwarded directly to the self-developed global bag exchange platform S.W.A.P. (Shopping Without Any Payment). For the first time this year, the Freitag offline stores from Zurich to Tokyo are also taking part and inviting people to swap bags face to face in real life.

Other brands are also taking a stand against overconsumption on Black Friday:

- The denim brand Mud Jeans closes its online store and sells vintage jeans via livestream.
- Fashion brand Raeburn shuts down its online store and offers an in-store repair service.
- The slow fashion label Asket is closing its online store and encouraging people to care for, repair and reuse.
- Flamingos life (vegan sneakers) is closing its online store.
- Soeder Seife calls on customers to refill without waste.
- Secrid offers customers a free repair service.
- Oy is also closing its online store and is calling for donations instead.
- Folding bike provider Brompton offers its customers in the UK free bike rental.