Celebrant works out new gig for The Kusnacht Practice

Headquartered in Zollikon near Zurich, The Kusnacht Practice was founded in 2011 and operates in the fields of addictions, mental health, medical rehabilitation and reverse aging. Patients live in their own five-star villa on the shores of Lake Zurich or Lake Geneva and are treated individually.

In order to be able to further expand its top status as the world's most exclusive treatment center in the future, the treatment center has therefore decided on a comprehensive rebranding process, which includes, among other things, the conception and implementation of the new Company website as the centerpiece.

On the one hand, The Kusnacht Practice brand is perceived by its competence and, on the other hand, the international UHNWI customers are to be addressed visually according to the positioning in the absolute luxury segment. Zelebrand solved this challenging task with a 360-degree customer-centricity approach and was thus able to win the pitch.

In addition to the integration of the core business into the new corporate identity, the focus was particularly on the new and extensive website. This is frequently visited by potential customers who are already exposed to a certain stress situation. The intuitive UI/UX is intended to help new users find their way around quickly. The experience should have a positive effect on the user from the first contact.

The new branding and website have already been rolled out. Further measures are in development, according to the agency. These include a fashion collection for the in-house polo team, a new corporate brochure and various other activities.

Responsible at The Kusnacht Practice: Eduardo Greghi (CEO & Chairman), Andrea Kistner (Chief of Staff to the CEO), Geraldine Matthews (COO), Jennifer Best (Brand & Marketing Manager), Eden Brill (Digital Marketing Assistant), Krzysztof Jakubiak (Marketing Project Manager). Responsible at Zelebrand International/Q: Ralf Kostgeld (Founder/Creative Partner), Petar Dakovic (Founder/Managing Partner), Albert Trulls, Jerry Zimmerli (Art Direction & Design), Christian Aepli (Senior Project Manager), George Naskid (UI/UX), Johann Sauty (Photography) Q Switzerland/Worldwide (Web Development & Tech). Text: Dominic Mohan.