Against breast cancer: Maurice de Mauriac launches pink watch

October is marked by the pink ribbon, a symbol against breast cancer. The Zurich watch brand Maurice de Mauriac is also participating in Pink October, with a special edition: With the sale of the "L3 Cherry Blossom," the watch brand is supporting activities against breast cancer. The ambassador and campaign model is long-time top German tennis player Andrea Petković, who ended her career at this year's US Open and has long been committed to helping people with cancer.

50 percent of the proceeds are donated

"The L3 Cherry Blossom is intended to be a statement, as it were, for those who want to encourage those affected, as well as those who have accepted the battle with the disease," says CEO Massimo Dreifuss. In order to raise funds for the organizations involved in the fight against breast cancer, Maurice de Mauriac will donate 50 percent of the sales proceeds to the Zurich Cancer League in October for projects on the subject of breast cancer. A commitment that is not to end at the end of October, after which another 20 percent of the proceeds from each L3 Cherry Blossom sold will be donated to the Krebsliga Zürich.