Zeam and the HWZ launch seminar on Generation Z

Within three and a half days, the roles are reversed at the HWZ, and the young company Zeam implements the first seminar by young people for decision-makers in business with exciting guest lecturers. Participants are to make their companies fit for the future with the knowledge they have acquired about Generation Z. The seminar will be held in two specializations: "HR & Organization" and "Marketing & Product".

 Over the next ten years, 30 percent more workers will retire than enter the market. At the same time, Generation Z will become one of the most affluent target groups. But as the story goes, few companies have a strategy for winning over this important target group.

The GenZ consulting firm Zeam, founded in 2020, has set itself the goal of changing this. After carrying out over 40 customer projects with companies such as Mercedes Benz and Ikea Switzerland, numerous appearances and quite a few guest lectures, it now wants to make its knowledge accessible. In cooperation with the Zurich University of Applied Sciences, HWZ for short, Zeam wants to provide an in-depth insight into the lifeworld of Generation Z within the framework of a seminar, build bridges and create understanding so that nothing stands in the way of successful cooperation and reaching Generation Z(u future).

Exciting young zoomer

The content of the seminar is based on the practical experience of the numerous projects, exclusive primary data such as from the Gen Z study by ZEAM and LINK as well as the bestseller "Gen Z für Entscheider:innen", which was co-edited by the founding duo Yaël Meier and Jo Dietrich. The seminar will also feature guest lecturers who will share their experiences from successful collaborations with Gen Zs. The seminar will be rounded off by a roundtable with some of the most exciting young zoomers.

The participants of the seminar are divided into two focus groups. In the "HR & Organization" group, for example, the aim is to gain a deeper understanding of workplace needs. There will also be a focus on the topics of Gen Z employer branding and new recruiting. The "Marketing & Product" focus group concentrates more on the needs of young customers and how to reach them. In this focus group, participants will gain a deeper understanding of various social media platforms, with deep dives into TikTok, the Metaverse, and content creation.

More about the seminar "GenZ Strategy"