Arosa in high flight: More than 1 million guests

In the last business year, more overnight stays were recorded than ever before, which is explained as the result of exemplary cooperation.

Pascal Jenny, President of Arosa Tourism, was able to present a positive business result with a profit of just under CHF 35,000 at this year's Annual General Meeting. In total, Arosa Tourism generated a turnover of CHF 14,402,566. The balance sheet as at April 30, 2022 shows equity of CHF 567,182, which corresponds to 7.02 percent of the balance sheet total.

A look at the statistics also reveals encouraging news: overnight stays increased once again. In the 2021/22 tourism year, a total of 1,162,354 guests stayed overnight in the vacation region, which also includes Schanfigg. The magic 1 million mark was exceeded for the first time in many years. Arosa can therefore close the financial year with the highest number of overnight stays ever. This comes after an intensive year with challenges such as coronavirus, uncertainties in tourism due to the war and a great need to catch up in terms of leisure consumption. Arosa remains one of the most popular destinations for Swiss visitors even after the coronavirus pandemic. Guests from neighboring countries also returned to Schanfigg. This is also reflected in the figures for Arosa's service providers. Arosa Bergbahnen AG closed the 2021/2022 financial year with the best result in the company's 92-year history.

Arosa Bärenland as a motor for the summer

According to Arosoa Tourism, the important strategy processes of recent years have had an impact. More than 20 years ago, the Graubünden mountains were already thinking about summer positioning. The result, for example, was the successful all-inclusive concept with ongoing additions to the range. Today, guests staying overnight in summer benefit from numerous services with the Arosa Card, including free use of the mountain railways. What was once laughed at as a harebrained idea is now probably the biggest driver of summer tourism: Arosa Bärenland. The innovative animal conservation project opened in summer 2018 after a long planning phase. Today, a look at the statistics makes the success clear. Since the opening, a clear upward trend is visible, the summer business is booming. Another focus is on sustainability. The overarching Arosa 2030 strategy promotes sustainability in all three dimensions. Initial project implementations have been successfully realized, including an energy awareness campaign for second-homers, the "Films for the Earth" festival and others. For example, the LINK survey (2022) resulted in virtually a zero to one hundred start. On the question of sustainability, Arosa already ranks second behind Zermatt. And this only one year after the launch of Arosa 2030 with the goal of becoming one of the most sustainable Swiss vacation regions. President Pascal Jenny says: "The transformation to holistic sustainability continues. It is important that we constantly question ourselves, develop further and also keep an eye on major social trends. Because only in this way can we continue to write Arosa's success story together."

Arosa in the top 3 mountain destinations - after Zermatt and Davos

The latest Link study also shows that Arosa is one of the top 3 destinations in Switzerland. Only Zermatt and Davos were mentioned more when asked about vacation destinations in the mountains. This popularity is not only due to the extraordinary media presence. But above all to the strong and convincing overall product. Successful mountain railroads, hotel projects, innovative gastronomy concepts and active service providers contribute enormously to the guest experience. Roland Schuler, Tourism Director, is convinced: "Arosa offers an incredibly attractive environment. We are pleased to see that all service providers contribute to Arosa's overall development with individual efforts and projects. In this way, the product will remain desirable for guests in the future."