Citizens must always be at the center
PUBLIREPORTAGE How do you, as a citizen, want to be entertained and informed? With digital ads, communities are using their great potential. To do this, it's important to think your way into people's lives.
Many areas in and around our lives are changing as a result of digitization. This includes the public sector such as the federal government, cities and municipalities. Therefore, it is not surprising that more and more smart city projects with unique solutions are emerging. Some examples are street lights that analyze the current traffic situation, apps that display available parking spaces and digital outdoor kiosks that provide city information in real time.
However, what must ALWAYS be at the center of these projects are the people. The ultimate goal of a smart city is to improve the lives of its citizens. To do this, it is important to put yourself in the people's shoes. How do citizens want to be entertained, informed and protected? How do THEY want to be entertained, informed and protected?
With our FORIS® Outdoor Kiosk, a local government is present with its residents around the clock. Citizens are informed daily about important information such as postponements of e.g. waste paper collections, events, education, urban developments, housing and leisure.
Now, you are probably thinking that such information can be found on the municipal website; but let's face it - important information needs to get to citizens quickly and easily.
If your municipality uses digital outdoor ads, it can reach a large audience. By using digital displays, municipalities and cities can inform their residents in real time with effective notifications.
Moreover, important information such as opening hours, further procedure and hygiene rules etc. can be highlighted. And this in all possible languages. Thus, a higher number of people is reached.
Do you know of a municipality that uses digital signage to communicate with its residents?
Learn more about why digital outdoor info boards make sense for communities in our blog.
As the Swiss market leader, we have successfully implemented countless digital projects over the past 30 years. Inputech AG accompany customers on their way to use the opportunities of digitalization for the benefit of the population, the trade and the city administration.
To order further references and information or to arrange a non-binding meeting to get to know us, please call: +41 44 879 20 24 or info@inputech.ch.
