Drop8: Brand Awarenes for new Watchbox boutique in Zurich

The target group for the campaign consisted of 80 percent men who are interested in luxury watches. In addition, geographic targeting was used to reach people traveling in the catchment area of the new store. The programmatic playout of the campaign allowed the target group to be reached very precisely using cookieless audience targeting and environment targeting on finance & business environments. The audience targeting included people with the highest purchasing power as well as people in C-level positions. Thanks to cookieless audience targeting, it was possible to expand the reach, especially on mobile devices, more than is possible with conventional audience targeting segments based on cookies. The campaign was dynamically optimized during the runtime. The campaign budget was allocated between devices, audiences and environments in such a way that the best possible performance was achieved. This has led to a measurably strong increase in visits to the website and click-through rates that are up to 3x higher than the benchmark.

Adaptive streaming technology

The display ads, produced specifically for Drop8's campaign, certainly contributed to the performance. The display ads included high-quality videos showcasing watches from Rolex, Patek Philippe and Audemars Piguet. Thanks to adaptive streaming technology, the videos in the display ads are played in 4K quality without any loading delay. "Drop8 developed a campaign strategy from our goals and needs, which allowed us to promote our new boutique in Zurich precisely and without wastage in qualitative environments," Susanne Hurni, vice president of marketing, WatchBox Switzerland Ltd, is quoted as saying. "The team was very committed to the collaboration and was also able to bring their vast experience to the production of the video display formats as well as tracking and segmentation."

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Example video advertising material