Valser is the first Swiss mineral water brand to introduce bottles without labels

The packaging innovation is not only part of a comprehensive commitment to sustainability. With it, Valser is also taking a further step towards a complete circular economy.

Valser already showed pioneering spirit in terms of the circular economy with the introduction of 100 percent rPET in 2019. Now the brand is going one step further in a pilot project: With the new packaging size of 750ml, it is also launching a bottle that does not require a label or sticker at all. Valser is thus once again taking on a pioneering role. The label-free bottle is not only a special feature in the Swiss beverage market, but also sets new standards in terms of sustainability.

Purist design

The new bottle comes in a simple but extremely fresh design and, like the entire Valser range, is made of 100 % PET recycled in Switzerland, called rPET). Instead of being printed on a label, the branding and product information are embossed into the bottle. In turn, the barcode required for sales is printed on the cap. "The new bottle has a particularly purist appearance," says Vincent Rameau, General Manager Switzerland. "Yet it is unmistakably Valser. The bottle fits wonderfully into the overall range."

Less packaging material, more sustainability

However, the new bottle not only impresses with its unique design. It is also an expression of Valser's comprehensive commitment to sustainability. The brand is committed to various initiatives to combat plastic waste and climate change. These include being carbon neutral from source to point of sale and using CO2 for part of the carbon dioxide, which Climeworks filters out of the air. "By eliminating labels, we are able to further reduce the amount of packaging material. This means less waste and less CO2. With this innovation, Valser overcomes another hurdle towards a full circular economy," says Rameau.