Beautiful floors: Haro brand sharpened - together with Process
Buying a new floor is a one-time thing for many people. At the right moment, it is important to convince customers - and not just with the price. "Many suppliers have high-quality products in their range. It is therefore difficult for customers to recognize differences. We have decided to invest in our brand [...]

Consistency in brand management
The collaboration with Process began in 2020 - at a time when many people are looking more intensively at their living space. Together, the Haro brand is being sharpened and charged with emotion. The new claim "Naturally beautiful floors" conveys Haro's core competence on the one hand and expresses the natural attitude to life and the beauty of high-quality products that customers want to surround themselves with on the other. Because, identification with the central brand theme is important. Not only for the buyers, but also for the dealers worldwide who distribute Haro exclusively and contribute decisively to the company's success. "A strong brand also brings those who sell Haro products forward. It gives them a well-told story that differentiates them from the competition and convinces customers - and ultimately increases sales," says Michel Gabriel, Consulting Director at Process and responsible for the mandate.







Responsible at Haro: Andreas Merz, Head of Marketing. Responsible agency: Process Zurich