Amazee Metrics: New name Advance Metrics - and new owner

Advance Metrics advises clients such as Implenia, ETH Zurich, Sonova, 20 Minuten, The Dolder Grand, Barry Callebaut and ÖKK in the areas of online marketing, data analytics and digital marketing compliance and specializes in data-based optimization of digital performance. The company has been offering online marketing and data analytics from a single source for eight years and employs staff in Switzerland, Germany and South Africa. In addition to the new ownership structure, only the name is changing. Gregory Gerhardt, Chairman of the Board of Directors of Amazee Group, says: "Our group develops digital entrepreneurs and companies. After years of successful growth, it's time for Evelyn Thar to continue the company not only as CEO, but also as owner." Evelyn Thar, CEO and now also Chairman of the Board of Advance Metrics: "My thanks go to the entire Amazee team, which has enabled me to build Amazee Metrics over the last eight years and now to take the step to independence. I am particularly pleased that Patrick Barnert, as our long-time board member, is also joining the board of Advance Metrics. The Advance Metrics team and I look forward to the new challenges and exciting activities that our clients and the marketplace will bring to us on a daily basis." Advance Metrics continues to focus on its three service areas of Online Marketing, Data Analytics and Digital Marketing Compliance. Evelyn Thar says, "We see exciting growth trends in all three areas driven by new regulatory triggers, such as increased privacy requirements in online marketing. We look forward to continuing to leverage our years of experience in data-driven digital performance optimization in advising our clients."