Brig Simplon repositions itself - and focuses on synergies
Together with the destinations Aletsch Arena, Blatten-Belalp and Obergoms, the digitalization cooperation "Aletsch Kollektiv" was founded. The regions thereby rely on a uniform system landscape, can benefit from synergies and pursue the goal of supra-regional and consistent guest communication. While the systems were being set up in the background, a new image, brand values and clear positioning were created. Silvio Burgener, Managing Director of [...]

Bundled resources
Damian Constantin, Director Valais/Wallis Promotion, says: "We are very pleased about this cooperation with Brig Simplon. In a highly competitive national and international environment, it is purposeful that we pool our resources to be stronger together. Joint communication allows us to exploit synergies and have a stronger impact." By making the Valais brand better known, resources can be put more into communicating offers and used less for image purposes. Brig Simplon also relies on the cooperation with the sales organization Matterhorn Region AG in the processing of the local and long-distance markets. Based on the prioritized markets, offers are brought to tour operators under one brand umbrella.


