eyeloveyou: New overall appearance for Medics

The new market presence reflects Medics' expertise in laboratory medicine. The previous departmental AGs will appear in a common look in the future.

A new brand architecture

eyeloveyou used the precision of the daily work in the laboratory and the interaction of the different departments as a basis for the brand architecture, the logo refresh and the visual concept of the new overall appearance. In close exchange with the client, color scheme, typography, visual language as well as a headline concept were developed and subsequently captured in a digital brand portal.

A modular image world

The new image world consists of modular elements that, inspired by the process of cell division, can be flexibly combined depending on the area of application. It integrates different formats and publications and comes on the new website in animated form.

Broad range of measures

Brochures for patients and partners, instructions for handling laboratory medical equipment, but also trade fair roll-ups, give-aways or the annual business report appear in an overall look that reflects Medics' expertise in analysis and laboratory services.

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Responsible at Medics: Felix Ackermann (Head of Customer Service & Marketing), Alessandra Decorvet (Marketing Associate). Responsible at eyeloveyouChristoph Merkt (creative direction), Alexandra Theiler (screen design), Martin Sautter (video & animation), Robin Bodmer (conception, strategy), Benedikt Lachenmeier (text), Zoe Bensmann, Oliver Kirschbaum (project management, consulting). Website programming: Liip. Photography: Mike Niederhauser (Merlin Photography)