Scholtysik develops visual identity for ETH Entrepreneurship

ETH Zurich wants to promote the transfer between science and business on many levels. The newly formed ETH Entrepreneurship division is a central component of this. The group is to challenge and support young talents on their way to successfully founding a company. To this end, the Scholtysik agency has developed an image with a "strong symbol for entrepreneurship at ETH", according to the agency.

 At the university, communication is constantly lively on all possible channels. To be seen and heard, ETH Entrepreneurship needs a catchy name and a concise visual identity. The new sign can be read as the abbreviation EE, but also as dynamic movement and advancement. The bright color gradient supports the dynamism of the form as well as the transformative character of ETH Entrepreneurship's activities. Important touchpoints are events, social media, outdoor advertising on campus and the website. To get close to the culture of the Entrepreneurship team, Scholtysik developed the appearance in a particularly diverse design team with young and experienced designers from Switzerland, Italy, the UK and Germany. In 2020, Scholtysik had already developed the overall appearance of ETH and the newly founded ETH AI Center.