Webrepublic and Hyper Island launch interactive online course "Data Privacy in Marketing

The issue of privacy has gained considerable attention in public discourse. And at the latest since Google announced that it would block third-party cookies in the Chrome browser from 2023, the marketing world has turned upside down. Because this means that two fundamental promises on which digital marketing is based are being shaken: measurement accuracy and individualized targeting. A paradigm shift is taking place toward consumers' need for greater transparency. New solutions are therefore required.

Actively driving the development of the industry

Only those who recognize and understand the transformation process can actively shape the future of marketing with targeted measures. That's why Webrepublic and the Digital Creative Business School Hyper Island are jointly launching the online course "Data Privacy in Marketing - digital communication in the post-cookie age". The course is designed to give marketing professionals from all industries an understanding of where the limits and opportunities of digital marketing lie. Working together in peer groups, participants develop hands-on solutions for future-proof marketing and devise individual strategies that they can transfer directly into their daily work. "The end of third-party cookies is currently one of the most pressing topics in marketing," explains Tobias Zehnder, partner and co-founder at Webrepublic. "With this course, we want to actively drive the development of the industry and give participants the tools to reach their target groups with relevant advertising in the future." The course starts on June 10. More info and the opportunity to register is available at the Course website.