Marketing Arena with focus on innovation management

Three interactive workshops with other experts will complement the presentations. The event will be moderated by Stephan Klapproth for the twelfth time in a row.

The key to success

Everyone talks about innovations and wants to be innovative. But how can innovations be managed? What tools are there? Are creativity and courage enough, or do you need a mature concept? These are questions that occupy many entrepreneurs and marketing professionals. That's why this year's Marketing Arena is explicitly dedicated to the question: How can innovation management become a key to success? For the twelfth time, Swiss Marketing Schaffhausen is organizing the Marketing Arena, the platform for knowledge exchange on the topics of marketing and communication On Tuesday, May 3, starting at 4 p.m. in the Pavillon im Park in Schaffhausen, five renowned experts will speak on exciting topics related to innovation. Keynote speakers will be Dr. Claus Martini, CEO at IVF Hartmann, and Christian Gut, Chief Marketing Officer at Stöckli Swiss Sports AG. In his presentation, Dr. Claus Martini will provide in-depth insights into the innovation process at IVF Hartmann and present a digital business model with an omnichannel approach. Christian Gut will show that especially in winter sports, the topic of innovation is the essential factor for sustainable business success and how Stöckli implements unique strategies in sales and marketing.

Practical workshops

The two presentations will be complemented by three hands-on workshops: Veronika Sallenbach, Co-Founder StartHub Schaffhausen explains the key benefits of Design Thinking. Oliver Gabor of Lego Serious Play at Teambeschleuniger shows how Lego can also become building blocks for successful business development. Samuel Perret, Head of Innovation and Strategy for Sustainability at Milani d&c combines the topics of innovation and sustainability in his workshop.

Klapproth moderates

The event will once again be moderated by Stephan Klapproth, who will lead through the event in his usual entertaining and lively manner. Detailed information about the program and the speakers are available at here can be called up. Likewise, registration and booking of the limited number of tickets is now possible via the website.

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Marketing Arena Schaffhausen 2022 "Innovation management - the key to success?", Tuesday, May 3, 2022, starting at 4 p.m., Pavillon im Park (Park Casino Schaffhausen), hosted by Swiss Marketing Schaffhausen. www.marketingarena.ch About the event: The Marketing Arena Schaffhausen is a platform for knowledge exchange around the topics of marketing and communication and takes place annually. The event is organized by Swiss Marketing Schaffhausen, one of a total of 28 regional clubs of the Swiss professional and trade association Swiss Marketing. The event, which attracts around 180 participants, has become one of the leading business events in the region and beyond since it was first held in 2009.