Agency at the airport turns "Fredy Blust" into "Werft52" on Lake Constance
For more than 40 years, Fredy Blust's shipyard at Friedrichshafnerstrasse 52 in the port of Romanshorn on Lake Constance was the place to go for sales, service and maintenance of motor boats. The company, which has long since been managed by André Vrecer, once started out as a Swiss general importer of luxury steel boats from the Dutch brand Linssen Yachts, but in recent years [...]
For over 40 years, Fredy Blust's shipyard at Friedrichshafnerstrasse 52 in the port of Romanshorn on Lake Constance was the place to go for sales, service and maintenance of motorboats. The company, which has long since been managed by André Vrecer, started out as a Swiss general importer of luxury steel boats from the Dutch brand Linssen Yachts. In recent years, it has added the stylish runaboats from the Italian brand Comitti and the Turkish high-end cruisers from Erman Yachting. So it was high time for a release and a corresponding repositioning of the shipyard, which offers an all-round service for boat owners with and without harbor space. Agentur am Flughafen from St. Gallen was given the comprehensive assignment to create a new brand that took the DNA of the long-established brand into the future. The 360-degree assignment included naming, claiming, wording up to corporate design and the creation of an independent Bodensee-Yachting imagery, explainer movies, the development of a new website, content marketing, social media communication as well as various sales-promoting communication measures and event communication.
Responsible at Shipyard52: André Vrecer (owner). Responsible at the agency at the airport: René Eugster (overall responsibility/creation), Max Eugster (project management/consulting), Dominique Rutishauser (creative direction), Ketil Eggum (art direction), Colin Kühnis (interactive media design), Flightcode GmbH (programming).
