Dachcom: Energetic appearance for NeoVac
The NeoVac company has more than 50 years of experience in the use and storage of energy and water, and the yellow NeoVac cars are on the road as traveling brand ambassadors throughout the country. Dachcom's brand refresh takes into account the high brand recognition, but is still intended to point confidently and convincingly into the future. NeoVac's aspiration is to create a new image for the company with diverse [...]
The NeoVac company has more than 50 years of experience in the use and storage of energy and water, and the yellow NeoVac cars are on the road as traveling brand ambassadors throughout the country. Dachcom's brand refresh takes into account the high brand recognition, but is still intended to point confidently and convincingly into the future.
NeoVac's claim is to make energy smarter with diverse services, innovative products and clever solutions. This core argument should play a prominent role in communication. The overarching brand claim "Making energy smarter" gets to the heart of this in a catchy way. The doer mentality and focus on real results should be reflected in key messages such as "Making energy smarter," "Making buildings more sustainable," or "Making mobility fit for the future." The messages run through the entire appearance and are intended to do justice to the company in its many different manifestations.
Visually, the new appearance is intended to impress with its generosity. More space was given to the logo. In addition, a new image world was created. A special focus was placed on connecting NeoVac's services with people.
To make the brand presence more lively, short videos were also created that showcase the wide range of services in a simple way, can be used in a variety of ways and, last but not least, support storytelling. The new overall appearance was summarized in a brand movie, which was presented within the company and heralds a new chapter at NeoVac.
Information dissemination website
The central element of the appearance is the completely newly developed website Neovac.ch. It represents an important tool for information dissemination, since at NeoVac the information is numerous.
In order to make the subject matter easy to grasp, a modular Pimcore solution provides the desired user experience. Information from the entire NeoVac world is united on the platform and is presented to the user in a target group-oriented, simple and modern way.
An example of this is the newsroom, where a lot of company information is available quickly and easily via sticky navigation. Moving image elements also bring the website to life, making the complex range of services even more tangible.
Further measures such as brochures, mailings, trade fair appearances and online measures will be continuously implemented by the agency and NeoVac in order to make the new appearance a consistent experience.
Responsible at NeoVac: Michael Eugster (Head of Marketing), Lena Pfister (Marketing Manager), Sven Büchel (Digital Marketing Manager), Miriam Fritsche (Marketing Assistant), Ann-Christin Mudra (Content Manager). Responsible Agency: Dachcom.
