Rembrand creates gastro branding for Swiss youth hostels
As part of the restructuring of the Swiss Youth Hostels' gastronomy offering, the Rembrand agency was commissioned to create an umbrella brand for the restaurants, refectories, canteens, bars and dining rooms that "works everywhere, is internationally understandable and unites the various offerings under one attractive name". The result is the "Yoummi" brand. Balanced and sustainable menus The cornerstones of Yoummi reflect [...]
As part of the restructuring of the Swiss Youth Hostels' gastronomy offering, the Rembrand agency was commissioned to create an umbrella brand for the restaurants, refectories, canteens, bars and dining rooms that "works everywhere, is internationally understandable and unites the various offerings under one attractive name". The result is the "Yoummi" brand.
Balanced and sustainable menus
Yoummi's cornerstones are reflected in "balanced three-course menus that are also sustainable, varied and attractively priced," according to a media release. New menus have been created for the seasonal and regional offerings, with more focus on vegetarian and vegan dishes. Rembrand created the complete corporate design for Yoummi - from naming and claim to logo, imagery and a color concept that harmonizes with the different surfaces of the various locations. Rembrand is also responsible for the implementation of all communication media and measures. The new gastronomy offer of the Swiss Youth Hostels was played with a 4-language opening campaign via social media and accompanied by OOH measures.
ClientSwiss Youth Hostels, André Eisele (Director Marketing and Communication). Responsible at Rembrand: Georg Wirth (Project Management), Mirjam Egger (AD), Alisa Kuratli (Graphics), Eduard Buchmüller (Interactive Media Production), Krizia Frei (Graphics).
