Sunrise UPC becomes the first premium partner of the Hallenstadion Zurich

The event venue's partnership with Sunrise UPC is designed to take event experiences to a new level, according to a joint statement. "We are spoiling guests at the Hallenstadion with new productions and digital offerings. In this way, we surprise our Hallenstadion fans in addition to the concert experience. With Sunrise UPC, we have found the perfect partner and our visitors can look forward to many innovations in the future," Philipp Musshafen, director of AG Hallenstadion, is quoted as saying.

First premium partnership

As Switzerland's largest indoor event location with a capacity of up to 15,500 visitors, the Hallenstadion is a venue for international events of all kinds. Over the past two years, the venue had used the "silence" imposed due to Corona to develop new concepts and prepare the way for new partnerships. With the first Premium Partner, a completely new form of cooperation is to open up for the Hallenstadion. The focus will be on emotions and an innovative overall experience for visitors - before, during and after the event. "By working with the Hallenstadion Zurich, we are taking another important step towards becoming the number 1 in the Swiss entertainment market. Thanks to our many commitments in the sports and entertainment sector, we will be able to offer our customers even more exciting and exclusive events - live and via digital channels," says André Krause, CEO of Sunrise UPC.