Groupe Mutuel: New image and prominent ambassadors

In addition to its image, Groupe Mutuel is refining its strategy to focus on the two biggest concerns of the Swiss population: health and pensions. With 1.3 million individual customers and 27,000 corporate customers, this strategy is geared to both the personal and corporate insurance markets.

A new brand image after 27 years

The red and white logo represented Groupe Mutuel since 1995, but as of today, amber and navy blue, united in a simple logo, are the company's new colors. In addition to the logo, all other elements that are part of Groupe Mutuel's brand identity are also being modernized, from the style of the photos to the graphic charter. This important change in image is driven by new values introduced two years ago, as well as a new strategic direction for the company. The new brand identity focuses on more proximity, especially through a new communication campaign that will be released from March 28. It tells the "real" life in a natural and emotional way, close to people.

Two prominent ambassadors

As part of the launch of its new brand identity, Groupe Mutuel is teaming up with two talented ambassadors. Belinda Bencic, recent Olympic tennis champion, and Ajla Del Ponte, European athletics champion, will work with Groupe Mutuel over the next three years. For many years, Groupe Mutuel has supported sports, especially running, for example as a partner of around 15 popular races in Switzerland. After all, sport and prevention are enormously important for health. "With Belinda Bencic and Ajla Del Ponte, we can count on two great personalities who embody the benefits of sport and carry the new colors of Groupe Mutuel to the outside world," says a delighted Thomas Boyer, CEO of Groupe Mutuel.

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With more than 2,700 employees throughout Switzerland, Groupe Mutuel serves 1.3 million individual customers and 27,000 companies. Groupe Mutuel ranks fifth nationally in corporate health insurance.