Violetta for BnB Switzerland: Once everything new please

Over the past two years, Violetta Digital Craft has given the "BnB Switzerland" brand a completely new face on all digital channels. The name was changed from "Bed and Breakfast Switzerland" to "BnB Switzerland", as well as a comprehensive rebranding and the creation of a new design system. At the beginning of the process, the agency worked with the client to define a comprehensive content strategy and the technological framework for the project. The goal was to get the most out of the available resources - and a little more if possible. While the international competition is present all over the world and has to allocate its resources, BnB Switzerland can fully focus on the Swiss market.

Proven values reinterpreted

Don't destroy what works: This motto also applies to BnB Switzerland. The red recognition board, which hangs in the shape of a house roof on BnB accommodations throughout Switzerland, is well-known. That's why the best elements were taken from the existing presence and given a comprehensive facelift.

Navigation and information architecture

Users are guided through the various websites via clever navigation. New offers are displayed from each page, which the customer can book directly. The structure was developed and built based on a keyword analysis and with user experience in mind. Seasonal stories, news and tips can be integrated as needed. This is to give the offers more context and depth. In addition, each "category" functions as a separate landing page. Thus, there are numerous entry points for customers to the BnB Switzerland website.

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Responsible at BnB Switzerland: Dorette Provoost (Managing Director), Jennifer Provoost (Deputy Managing Director / Product Management). Responsible at Violetta Digital Craft: Elias Emmenegger, Lukas Hausammann (concept, design & overall responsibility). External partners: Hayloft IT (Application), Fourward (Google Ads).