Marius Bear becomes brand ambassador for Eventfrog

On Thursday, the startup announced the partnership with the ESC singer in a statement. The collaboration between Marius Bear and Eventfrog gives the singer access to an ideal advertising platform for his album and associated tours in Switzerland, it said. "I'm really looking forward to the collaboration and to becoming a brand ambassador. Eventfrog is committed to the cultural landscape and us artists. I can wholeheartedly stand behind that and champion the event revolution," Bear says of the collaboration.

Connecting values and goals

Marius Bear is not the first ambassador of Eventfrog. Guitarist Zlatko Perica, better known as Slädu, joined the startup back in 2021. According to Slädu, the reason why Marius Bear was chosen as ambassador is obvious: "For me, Marius Bear stands for the same values as Eventfrog: a visionary, innovative, fierce, and culturally engaged. The match is more fitting for me than I could have dreamed. Just like Eventfrog, he's a likeable, up-and-coming underdog with international potential." Marius Bear, whose real name is Hügli, grew up near Appenzell. It wasn't until his early 20s that he got into music, after receiving compliments on his voice during recruit school. Initially, he tried his luck as a street musician before being drawn to London to study music at the British and Irish Modern Music School. In 2019 he was awarded the Swiss Music Award, and in 2022 he will represent Switzerland at the Eurovision Song Contest.