AZ Konzept and Swiss Marketing Forum enter into strategic partnership 

The two awards will be presented at the Marketing Day and the Sales Power Event respectively. Tarkan Özküp, Managing Director AZ Konzept and CCO of Watson, says: "The Swiss Marketing Forum has thrived on personal encounters, expertise and marketing power for over a decade. Supporting this format and putting it on a stable footing after its suspension due to the pandemic is what drives us. The format convinced us on all levels." SMF President Uwe Tännler says of this strategic partnership: "Joy reigns. A big step for the Swiss Marketing Forum. AZ Konzept, embedded in the ecosystem of AZ Medien AG, offers us a colorful bouquet of services to catapult our messages around Marketing Tag and Sales Power to new heights".  AZ Konzept is a marketing and consulting company that enables end-to-end content marketing solutions for its customers. AZ Konzept is a subsidiary of AZ Medien AG, which operates watson and holds 50 percent of the media company CH Media.  Swiss Marketing Forum is an association in the field of marketing and sales and organizes the events "Marketing Tag" and "Sales Power" with the presentation of the Marketing Excellence Award (MXA) and the Sales Excellence Award (SXA).