"The metaverse can become a gigantic marketing channel"
m&k Werbewoche.ch : Tobias Müllhaupt, for many people the metaverse and everything that goes with it is still "uncharted territory". But you have already developed a business model for it. What, explained in simple terms, does your agency "Miss Wolf" do? Tobias Müllhaupt: With Miss Wolf, we produce all advertising media that can be displayed on a digital screen: whether social ads, [...]



* Tobias Müllhaupt (pictured below as Digital Avatar) is founder and CEO of the digital production agency Miss Wolf in Zurich. The 29-year-old previously worked as Head of Social Media for Globus, among other positions. The company produces säAll advertising media that can be displayed on a digital screen can be used in the same way.öand has recently started to offer productions for theür Metaverse-platforms, NFTs and AR productions.
