Yellow provides power at Brugg Cables

The basis for this task is a strategically structured process that clarifies the company's positioning and sharpens its brand. Brugg Cables describes itself as an innovative Swiss cable and wire manufacturer with an extensive range of services in power transmission and distribution. The company was founded over 120 years ago by Gottlieb Suhner and has developed into a top-level global supplier. The company has around 400 employees and, in addition to its headquarters in Brugg, operates subsidiaries in six countries and a production facility in China. Since the beginning of 2020, the Swiss company has been part of the Italian energy supplier Terna. Now that Brugg Kabel has been prepared for the future in organizational terms, the brand and communication are to take this step as well. For this purpose, the management of the Swiss cable manufacturer has joined forces with Yellow. Based on the agency's own brand principle, the status quo of the industry is to be analyzed and a differentiating positioning derived from it. On this basis, the brand will be sharpened and communication realigned. The entire renewal process concludes with the relaunch of the brand and its appearance both internally and externally. The first results of the collaboration between Brugg Cables and Yellow will be announced for spring 2022.

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Responsible at Brugg Kabel AG: Samuel Ansorge (CEO), Simona Wirth and Irene Stumpo (Marketing & Communications). Agency: Yellow