Daniel Kraft gives IST tourism school a new design
The pandemic has had a major impact not only on tourism, but also on the requirements for tourism education. IST - Höhere Fachschule für Tourismus & Outdoor has used these drastic changes to completely reorient itself. The aim of the brand relaunch was to sharpen the positioning of the IST School of Tourism and to present it with a modern, self-confident image in the [...]
The pandemic has had a major impact not only on tourism, but also on the requirements for tourism education. The IST - College of Tourism & Outdoor has taken advantage of these drastic changes to completely reorient itself.
The aim of the brand relaunch was to sharpen the positioning of the IST School of Tourism and to make it visible in the dynamic tourism and outdoor industry with a modern, self-confident image. Now IST appears with modern remodeled classrooms in Zurich, an expanded range of studies, flexible lesson design and a new CI/CD including a new website.
"We are very pleased that with this relaunch not only the design comes across as fresh and modern, but we also meet the technical requirements of today," says Managing Director and Overall School Director Nicole Diermeier. "Our new appearance strikes a chord with the times. It is modern, simple and high-quality. It reflects the quality of IST," adds IST Marketing Manager Lory Gauch.
Daniel Kraft is responsible for the conception and implementation of the IST relaunch. "Logo, visual language, typeface, and color scheme - all elements of the new brand identity play together to make IST's vision tangible for the relevant target groups in the long term," explains the brand strategist.
The IST logo has its origins in the Swiss cross and, thanks to its dynamic cut, simultaneously stands for departure, development and progress.
The IST imagery is intended to evoke emotions and shows people, places, being on the move, the vast tranquility and urban life. The images are intended as an invitation to consciously experience the moment and to discover the world in a fascinatingly close and surprising new way.
The color world with the characteristic IST colors strikingly and self-confidently underline the understanding of and the claim to tourism and outdoor.
The IST typeface is modern, discreet, and flexible, making it ideal for authentically conveying the entire multifaceted nature of the tourism and outdoor industry across all channels.
Responsible at IST, Higher School of Tourism & Outdoor: Nicole Diermeier (Executive Management), Lory Gauch (Marketing Management). Conception and implementation: Daniel Kraft (brand strategy, project management), Israel Moreno (design), Clau Isenring (text).
