Comprehensive Rebranding: Foundry Shows "The Power of Axpo

Over the past 100 years, the Axpo Group has established itself as one of the leading energy companies in Europe and is currently the largest Swiss producer of renewable energy. Foundry was commissioned to develop the new brand identity and a communication platform together with Axpo. For the new appearance, the Swiss roots of the energy company were built upon. In addition, Axpo's growing international reach was to be reflected. Axpo's redefined strategy and vision served as a creative springboard for Foundry: a new brand identity that aligns with the company's core and specifically addresses the needs of its various B2B target groups, stakeholders and employees. "Axpo has a vision that requires innovation, collaboration and expertise across the organization. This includes customers, employees and various partners working together," explains Foundry founder and CEO Sacha Moser. "When we saw this collaborative spirit in action, we came up with the idea of an endless flow of energy and the platform 'The power of...' that unites Axpo's different energy sources." The result is a digital brand platform designed to capture this essence of Axpo's driving force. "Axpo's modernized identity reflects both the exciting evolution of Axpo and our strategy to ensure the success of our employees, customers and stakeholders in an increasingly complex and evolving energy future," said Christoph Brand, CEO of Axpo Group, about the new look. Foundry has commissioned the production company MyGosh to realize an image film that will convey "The Power of Axpo". "To make a film about Axpo's many strengths, we wanted to capture the beauty of real employees, real Axpo facilities and real places. Our partners at MyGosh developed an international shooting schedule and executed it flawlessly despite a worldwide pandemic. And they did it all within a very tight time frame. Just as it takes a well-rehearsed band to play flawlessly on demand, it takes a well-rehearsed team to develop a brand across all touchpoints in a short period of time," explains Foundry CEO Moser.

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Responsible at Axpo: Henriette Wendt (COO); Alena Weibel (Head of Corporate Communications & Public Affairs); Patricia Walter (Wunderbox Marketing- External Project Management for Axpo); Isabelle Grabolus (Senior Manager Branding & Marketing - Deputy Project Manager); Daniel Paredes (Senior Manager Digital Communication); Anabel Rodriguez (Senior Manager Branding & Marketing); Stefan Wehrle (Digital Content Manager); Angelina Hoeppner (Wunderbox Marketing - Ext. PM & Graphics). Responsible at Foundry: Executive Creative Team: Eugenia Kubas (Art Direction & Digital), Nitin George (Copy & Strategy), Sacha Moser (Founder & Creative Partner); Susann Kompa, Hugo Bosio (Project & Account Lead); Ruben Lopez, Pascal Baumann, Gabriel Mesquita (Art Direction); Andrea Egidi, Arseniy Sahalchyk (Motion, 2D & 3D Design, Editor); Gregor Wollenweber , Dan Diaconu, Lea Kutz (Design & Production); Nitin George, Alexander Sistenich (Copy); Eugenia Kubas, Mariusz Karluk, Sam Bolleter (Digital Design & Development). Partner: Kompost TV: Gian Klainguti (Design Thinking & 3D Animation); MyGosh Production: Nabile Senhaji (Director), Michel Van Der Veken (Producer), Lamar Hawkins (Lead Producer), Julie Quintard (Editor); Aixsponza: Julian Fischer (Producer), Christian Tyroller (Producer), Marco Fontan (3D Design & Animation), Simon Breithofer (3D Design & Animation); Gotomo: Oliver Stäker (UX/Digital Design); Fabulatorij Experiential Design & Events: Anja Rebek (Client Service Director), Sanja Martinec (Senior Project Manager), Vid Greganovic (Strategic Consultant). The post Comprehensive Rebranding: Foundry Shows "The Power of Axpo appeared first on Advertising week m&k.