Best Retail Cases Swiss Award presented for the first time

The "Best Retail Cases Switzerland" initiative is behind the Best Retail Cases Swiss Award, which will be presented for the first time on February 4, 2022. It was launched in late summer 2021 as an interface between solutions, providers and customers. "Due to increasing digitalization, retail is undergoing rapid change. With Best Retail Cases Switzerland, we want to show these changes in concrete terms. In doing so, innovative omnichannel models, smart technologies, creative design and networked systems are to be given their own showcase, so to speak," explains main initiator Ewa Ming. "Best Retail Cases Switzerland is a showcase platform for innovative solutions and a source of inspiration for new approaches in retail. We want to give retail and e-commerce a face with it," she explains further. The platform sees itself as a year-round contact point for events and networking in the field of e-commerce and omnichannel. Thematic webinars will present trends and the best cases starting in March 2022. The aim is to impart knowledge and present innovative applications for retail using concrete examples.

Winner of the "E-Commerce" category

Eleven projects were submitted for the first Best Retail Cases Swiss Award, four in the e-commerce category and seven in the omnichannel category. A jury and user voting selected the first winners on February 4, 2022. In the e-commerce category, InnoFind won the user vote with its solution for a fully automated search function that works according to visual taste at the poster store trenddeko.ch. The jury in turn awarded first prize to the interactive InMail store of the wine store Paul Ullrich AG with mailix by Mayoris as implementation partner. In the eyes of the jury, this case rethinks newsletter marketing by allowing customers to place an order directly from the e-mail without having to go through a web store.

Also two winners in the "Omnichannel" category

In the omnichannel category, the case of the KLARA expert portal, implemented by Okomo, met with the greatest approval among users. Here, the online world and physical consulting are combined, with trustees or even representatives of small IT companies acting as experts. Zumtobel Licht AG took first place in the jury's evaluation with its case at E.Leclerc LANGON: an indoor navigation system was installed there via the lighting infrastructure. This intelligent lighting solution makes it easier to locate customers, who can be alerted to promotions in the store via a customized shopping app. In the eyes of the jury, this is an interesting added value that is given to the actually "trivial" topic of lighting.

Digital and analog are merging more and more

The first Best Retail Cases Swiss Award took place in the form of a virtual event. The projects submitted show how the analog and digital worlds in retailing are not mutually exclusive, but can successfully complement each other. The evaluation by around 1700 user votes also indicates a remarkable response to the platform, which was achieved after just a few months. It is certainly also worth mentioning that all the cases presented are backed by classic SMEs. This shows that innovative and smart solutions can also make small things look big.

Best Retail Cases Swiss Award: The ranking list

E-commerce" category, user voting:

1. trenddeko.ch: search 25,000 posters live and fully automatically according to visual taste (with InnoFind)
2. Bergfreunde: MS Direct One-stop-shop for Crossborder Logistics (with MS Direct AG)
3. QR Module (with KMU Digitalisierung GmbH)

Ecommerce" category, jury assessment:

1. Paul Ullrich AG: Interactive InMail Shop in E-Commerce (with mailix by Mayoris)
2. trenddeko.ch: search 25,000 posters live and fully automatically according to visual taste (with InnoFind)
3. Bergfreunde: MS Direct One-stop-shop for Crossborder Logistics (with MS Direct AG)

Omnichannel" category, user voting:

1. KLARA Expert Portal: Serving Customers Digitally and Still Personally (with OKOMO)
2. Scount - Data Driven Marketing Platform Thanks to Artificial Intelligence and Gamification
3. MOUNTAIN AIR: The latest ERP solution from Microsoft including LS Retail POS (with Navtech Suisse SA)

Omnichannel" category, jury assessment:

1. E.Leclerc LANGON: Digital Service Lighting Infrastructure (with Zumtobel Licht AG)
2. MOUNTAIN AIR: The latest ERP solution from Microsoft including LS Retail POS (with Navtech Suisse SA)
3. Scount - Data Driven Marketing Platform Thanks to Artificial Intelligence and Gamification

The next Best Retail Cases Swiss Award will take place on November 29, 2022. All cases can be viewed at https://bestretailcases.com/