GoBigname expands - turning companies into global brands
After more than 250 branding projects, the international naming and branding studio GoBigname is now officially offering its services in Switzerland. The company's mission is to unleash the global potential of brands that want to become "The Next Big Thing".
How do you create a suitable brand and a successful image, a brand presence that also meets international standards? As part of a qualitative project study conducted with students from the Lucerne University of Applied Sciences and Arts, several Swiss startups and SMEs were interviewed. "We found out that many Swiss companies neglect basic things like the cultural and linguistic review of their future name or visual identity," explains Michal Pastier, co-founder of GoBigname. This company develops verbal and visual corporate, product, service and technology identities for startups and SMEs. Since 2015, the Bratislava-based company has become a national market leader and now counts many international companies among its customers and is now coming to Switzerland.
Why you should leave the naming to the professionals
The results of the aforementioned study also show that time and monetary bottlenecks are decisive factors in companies frequently relying on in-house production or freelancers. In the long run, this entails various risks. As a rule, brands are not flexible enough when their customer base changes or when the application areas of products or services expand. Based on these findings, the onboarding process for customers has been optimized to the essentials, thus minimizing the time required of customers and offering more attractive conditions.
"We believe that every startup and SME should have access to professional branding services. These should not only be reserved for large companies. We are happy that with Andreas we have someone in Switzerland who shares the same mission," adds Michal.
Global success through long-term thinking
GoBigname led the creation of brands with a long-term branding approach. Exponea, a fast-growing software company with market value growth from €2 million to €200+ million, and e-commerce company Berlin Brands Group, with more than 3 million products sold and 2020 revenue of €334 million, are among its clients. The studio is also behind the brand refresh of Slido, the global Q&A platform used by more than 45 million event attendees.
GoBigname wants to activate the "Next Big Thing" brands
GoBigname deliberately positions itself as a specialized studio for naming, branding and trademarks. "We are not a full-service provider that covers all marketing and communications disciplines. We are sometimes referred to as a 'pre-advertising studio' because we create the foundation for consistent and effective communications for our clients." With Michal - the advertising and creative head who has won over 200 awards - we have an owner who still works on every project and offers our customers immense added value with his 15 years of experience" adds Account Manager Andreas Kistler. With a strong partner network, projects can also be carried out that require additional services outside GoBigname's core competence, the company further informs.
Source and further information
