Advertising for SMEs: New digital advertising solution for small business

localsearch (Swisscom Directories AG), the leading digital agency for Swiss SMEs, is revolutionizing advertising for SMEs and launching MyCAMPAIGNS, a Swiss first for small business. Thanks to the novel offer, small companies can for the first time catch up with the big advertisers and carry out broad-based professional advertising campaigns without prior knowledge, according to the company. In this way, SMEs advertise where their potential customers are today.

Advertising for SMEs becomes even easier

The new solution combines state-of-the-art marketing technologies such as cross-channel retargeting, budget optimization and detailed campaign reporting with a personal agency service. A combination of expert know-how and artificial intelligence is designed to ensure perfectly coordinated campaigns across all media channels, the provider says. Thanks to MyCAMPAIGNS, it has never been easier for the trade to win customers online, the promise goes.

Available in three gradations

"With MyCAMPAIGNS, we have developed an advertising product that for the first time gives Swiss small businesses the unlimited power of cross-channel digital marketing campaigns. Whether Google Ads, Facebook ads or banner ads on the most important news portals in Switzerland such as 20 Minuten, Blick or Tagesanzeiger: MyCAMPAIGNS revolutionizes the way SMEs do digital advertising," says Stefano Santinelli, CEO of localsearch. The new product is available in three gradations: "Search" (Google Ads), "Visual" (social media advertising and banner ads on news portals) and "Search Plus" (Google Ads, social media advertising and banner ads on news portals).

Source and further information: localsearch.ch