The Swiss Franchise Association becomes swiss distribution

The last few years have shown that companies are increasingly no longer committing themselves to one sales strategy alone, but are also using other forms of integrated sales in addition to franchising in order to grow sustainably. The reasons for choosing one or the other distribution system can be complex: Either the system provider wants to grant the distribution partner more rights and freedom, or precisely not.

Opening up the content of the association beyond franchising proved to be an obvious step, as integrated distribution models have similar topics. Under the new name swiss distribution, the Franchise Association wants to start here and promote the discussion about integrated distribution systems.

Plan correctly

The choice of the right sales strategy is forward-looking for every company that wants to position its brand successfully and conquer its own market in a targeted manner. In doing so, it is advisable to prepare the sales strategy carefully and to make outlines without preconceptions. What is decisive is what the business activity envisages and not which system sounds best. swiss distribution is intended to be a contact point for entrepreneurs, sales managers and other interested persons and institutions and to inspire them. swiss distribution also wants to contribute to the training of future sales managers and is working specifically with appropriate educational institutions.

SME promotion

Starting your own business with a well-known brand has its own appeal. Swiss Distribution wants to show that it is also possible to earn money as a distributor of a well-known brand without having to think about the concept and brand positioning yourself. swiss distribution aims to strengthen entrepreneurship. Rainer Jöhl, new president of swiss distribution and CEO of RE/MAX Switzerland: "The association supports SMEs in optimizing their sales organization".

What does the new franchise association do?

swiss distribution promotes discussion among members on all issues relating to integrated distribution and, together with educational institutions, is committed to the training and continuing education of distribution experts. Topics such as sustainability in corporate management are also on swiss distribution's agenda.

In addition to the already proven team with McDonald's Suisse represented by Thomas Mosimann and RE/MAX Switzerland represented by Rainer Jöhl, the association has a strong addition to the board with Coca-Cola HBC Schweiz AG represented by Martin Kathriner, Läderach (Schweiz) AG represented by Marco Heyn, and Valora Schweiz AG represented by Pierre-André Konzelmann. Rainer Jöhl, CEO of RE/MAX Switzerland, will assume the chairmanship. The management is led by Dr. Christoph Wildhaber and now Melanie Käser together with Barbara Kehl.

Information: www.swissdistribution.org