Communication and marketing: new platform offers support for small SMEs
With Tarcom, a new service platform for SMEs has existed since July 2020. It offers small companies the opportunity to expand their knowledge of communication and marketing - at a uniform rate.
Promoting basic understanding in the areas of communication and marketing is a key need of the smaller Swiss SME structures. The novel model Tarcom (stands for "tarif commun") aims to provide these companies and professional associations with a basic knowledge and skills in these areas. This at the transparent conditions of CHF 2/minute and adapted to their needs.
Empower SMEs better in communication and marketing
The empowerment, i.e. the know-how transfer of a basic knowledge and skills in matters of communication and marketing, is intended to allow smaller companies, which cannot devote the financial or time resources in this regard, to help themselves to identify their needs and thus increase their competitiveness. A better-informed business leader can better identify his or her own communication and marketing needs, help himself or herself with the most basic aspects of these areas, and, if necessary, bring in specialized consultants for larger projects in a goal-oriented manner. Bringing suppliers and buyers together should drive and optimize profitability on both sides. With the approach of CHF 2/minute Tarcom signals that it charges transparently and in detail.
Who is behind Tarcom
The first priority is to recruit the TARCOM expert pool with the aim of having a qualified network throughout Switzerland in the fall of 2020. The provider pool is made up of professionals with solid SME consulting experience in the areas of communication and marketing, who are flexible and mobile and who embrace the TARCOM rules and philosophy.
Behind Tarcom are its initiator Suzanne Rouden (owner Rouden Communication Intelligence, Basel, and President of the Examination Commission of the Swiss PR Association pr suisse, LinkedIn), Corinne Druey (owner Syntagme, Lausanne and Head of Education, SAWI Group, Lausanne, LinkedIn) and Barbara Forster (owner Esprit Communications, Thun, and Head of Federal Examinations, Swiss PR Association pr suisse, LinkedIn). The steering team brings with it many years of broad industry experience in terms of SME consulting and continuing education with corresponding broad networking.
Simple platform - but expandable
The structures of the new platform are to grow organically in line with market needs. The quality of its expert pool and the development of the interactive platform are thus in the foreground. Today, this platform consists of a simple but expandable website in German and French, with the aim of community building. The Italian site will be added as soon as the need from the Italian speaking market is confirmed.
