New eCommerce digital transformation capabilities for SMEs

With the economy reopening after the lockdown, many businesses are facing new realities. For example, commerce is shifting toward fast and efficient online shopping and personalized experiences for limited-time store visits. With this in mind, Lightspeed has enhanced its eCommerce onboarding process with 24/7 customer service for new and existing merchants, supporting increased customer requests and volumes as they move online and integrating the latest features into their operations. Recent additions include Live Preview themes, which allow merchants to test the look and feel of their online store before it effectively goes live, and Multi-Location Inventory. This gives SMEs the ability to show their customers inventory availability for all warehouse locations online, so no sale is missed. Merchants can also take advantage of a variety of extensions available in the app store that work seamlessly with the multi-channel and multi-currency system, opening up a new world of sales opportunities.

Efficiency increased thanks to omnichannel solution

One of the first to use Lightspeed's new functionalities is Daniel Bischoff from Enchanté Concept in Inwil. "Lightspeed was one of the first providers in Switzerland to offer an Omni solution," he says. "So we were one of the first Swiss customers to apply the omni solution for our stores & webshop. Lightspeed's omnichannel solution has extremely increased our sales capabilities and efficiency." In fact, Lightspeed saw a 400 percent increase in eCommerce volume processed by its retailers in April 2020 compared to February. This clearly demonstrates that retailers who deployed Lightspeed's eCommerce solution to support their online business were able to quickly adapt to changing consumer behavior during and after the COVID-19 pandemic.

Further eCommerce functions in the pipeline

The following digital tools will also be available for Lightspeed users in the near future:

• Lightspeed shipping: an enhanced shipping brokerage service so Lightspeed merchants have instant access to shipping rates and labels through Lightspeed eCommerce.
• Curbside Pick-Up: Enables customers to shop conveniently and flexibly at the roadside.
• Personalized Shopping: Allows customers to make appointments with their favorite retailers in a risk-free environment and benefit from the greatest possible care from the
  to benefit from the expertise of our staff.

"Lightspeed is a company that helps retailers and restaurants go digital. By introducing these eCommerce capabilities, we are able to provide immediate
business needs of SMEs," says Dax Dasilva, founder and CEO of Lightspeed. "Omnichannel is no longer a nice-to-have, but a must-have."

Source and further information: Lightspeed