Charity wine as crisis aid for gastronomy
As a sign of partnership and solidarity, Schuler St. Jakobskellerei is launching its charity wine initiative "Help with a bottle.today", a fast-acting contribution to support Corona-crisis-stricken restaurateurs in Switzerland and Germany. Thanks to the closing of ranks and joint commitment with the wineries Maison Gilliard in Valais, Castello di Meleto in Tuscany as well as the Mallorcan winery Ses Talaioles, the traditional Swiss wine house was able to turn a spontaneous idea into a "great cause" for a good cause. The charity wine edition is limited to 30,000 bottles.
In keeping with the motto "Companies help companies", Schuler St. Jakobskellerei and the participating wineries jointly donate the sales generated from "Help with a bottle.today". The entire sales revenue flows into a gastronomy aid fund and is distributed in Switzerland via Jeunes Restaurateurs, GastroSuisse as well as GastroSchwyz and donated to the catering industry in Germany via equivalent organizations. Particular attention is being paid to young restaurateurs, as they are often particularly hard hit by the current situation. "As a retail, online and mail-order merchant, we are fortunately not as dramatically affected by the lockdown due to the Corona pandemic. The gastronomy, which is a very important partner for the wine trade, even more so. That is why we are supporting the gastronomy with this project. As a tradition-conscious and one of the oldest trading houses in Switzerland, this is a particular concern for us," comments Nikolas von Haugwitz, Chairman of the Management Board of Schuler St. Jakobskellerei. He thus underscores the company's partnership with the catering industry. The target is a total donation of around CHF 500,000.
Help and enjoy
The charity wine edition, consisting of one first-class typical Tuscan and Mallorcan red wine each, as well as a fine drop from the Valais, is limited to 30,000 bottles. Anyone who wants to "Help with a bottle.today" can order "their" charity wine in Switzerland and Germany via helpwithabottle.today. The retail price for an auxiliary package of six bottles is CHF 110 / € 99.
With a little help ...
The project also triggered a wave of helpfulness among the relevant implementation partners for design, print, marketing and communication. In keeping with the Beatles' song "With a little help from my friends," the respective companies provide their services free of charge or at a special charity discount.
This charity action was initiated just two weeks ago by Schuler St. Jakobskellerei and Ses Talaioles, two family businesses. This is no coincidence. While Schuler St. Jakobskellerei has been family-owned for over 325 years and in its 11th generation, Ses Talaioles is still a young family business. What both have in common is an entrepreneurship for which cohesion and solidarity have high value.
