Top brand specialists establish new creative and business incubator
The two brand specialists Ralf Kostgeld and Petar Dakovic have founded Zelebrand, a joint company that combines creativity and technology for the new age. At the same time, the two sit on the advisory board of the fastest growing software agency in Europe.
New times require new constellations and solutions. Two top brand specialists think so, too: former Head of Brand Creation at IWC and Creative Director Ralf Kostgeld, who has won more than 190 awards internationally, and Petar Dakovic, former CEO of Detail AG and Managing Director of Saatchi & Saatchi Zurich, are positioning themselves with Zelebrand International for the new requirements of today and tomorrow. "Covid-19 is accelerating the digital transformation of most companies. The customer experience - especially digital - should now be designed and emotionally staged with relevance and individual experience as quickly as possible in many places. A great opportunity to celebrate the essence of brands in a new way. We can help with this," is how Kostgeld describes the new company's claim.
From Luxury to Banking to Health
Zurich-based Zelebrand wants to place great emphasis on agility. "We want to incorporate our international expertise in such a way that every customer can benefit from it," says Dakovic. He continues, "Whether for a startup, SME, or large company, we put together the right team for every requirement. For this purpose, we can also access our external partners and specialists from Germany and abroad at any time, if necessary. Lean and effective. What really counts is that every step of the process is right from the start and perfectly orchestrated. So that we achieve more ROI for our clients - with less overhead guaranteed."
Zelebrand has already been working since 2019, when the young company was recently given the opportunity to support the globally active startup SmartFrame from London. According to Ralf Kostgeld, this company is a game changer that will redefine global digital image standards and image security. Zelebrand is responsible for the positioning and the global brand rollout, which will take place in phases.
Brand specialists complemented with technology expertise
With Spiros Margaris, Kostgeld and Dakovic were able to win a top personality for the Advisory Board. Margaris is considered the world's No. 1 influencer in Fintech, AI and Blockchain on the Advisory Board. Ralf Kostgeld commented, "We are proud that Spiros will fully contribute his profound knowledge and insights regarding future technological developments and new business optimizations to Zelebrand International." Furthermore, Dakovic and Kostgeld are on the Advisory Board of Q Ltd, the fastest growing software agency in Europe (Deloitte Technology Fast 500 ™ in EMEA). "Thanks to our unique partnership with Q, we have direct access to over 100 top developers and UX designers and are able to meet all requirements both qualitatively and economically and offer unique solutions," Petar Dakovic holds.
Creative Legal Intelligence
Another key partner with Swiss roots is BRANDIT. This is a leading international service provider in the online brand protection and domain services sector. This topic is gaining relevance almost daily. Petar Dakovic: "Ultimately, it's about understanding the Big Brand Impacting Picture right from the start. The more bridges and fewer trenches, the more efficient the workflows and the more successful our customers. That's why we integrate legal into our processes right from the start." And Ralf Kostgeld adds: "With the CLI (Creative Legal Intelligence) methodology, we have also incorporated creativity into new areas here. In keeping with our three pillars: creativity, technology and legal."
Source and further information: Zelebrand International Ltd.
