PR industry: career more important to women than men
A survey of 130 specialists and managers from media offices and PR agencies shows: Women make greater concessions than men to advance their careers.
Making a career is more important to female PR professionals than to their male colleagues. This was the finding of the current PR Trend Monitor by news up to date and Factskontor. 130 Swiss PR professionals and managers took part in the survey. To advance their careers, women do more overtime and business trips than men. Conversely, men are more willing to be constantly available and to take work with them on vacation.
Two-thirds of the women surveyed say that careers are important or very important to them (66 percent). Among men, only just over one in two (58 percent) said the same. When it comes to making concessions for their careers, the statements of the female and male survey participants diverge strongly in some cases. Women are more willing to work more hours a week for their careers (50 percent), while men are less willing to compromise on higher weekly working hours (39 percent). Women would also accept more business trips for their careers (40 percent) than their male colleagues (33 percent).
Men, on the other hand, are much more willing to be constantly available for work (69 percent) than women (39 percent). The opinions of women and men also diverge when it comes to work on vacation. While 28 percent of men would take work with them on vacation for their careers, only 19 percent of women would be willing to do so.
