Leading online B2B marketplace generated highest revenue ever in 2018

The leading online B2B marketplace "Wer liefert was" generated sales of over CHF 56 million in 2018 with double-digit growth. The number of employees increased by 84 to over 300. It is the most successful year within the 87-year history of the company.

Online B2B marketplace wlw continues to grow: CEO Peter F. Schmid. (Image: zVg)

The online B2B marketplace "Wer liefert was" (wlw) is also on a growth course in 2019. 2018 was the most successful year in the company's history so far. The company wants to build on this: The overriding goal is to expand its position as the best research tool for trade between companies in the DACH region, the company writes in a statement to the media. Collaboration with subsidiary Europages will be further strengthened to drive the company's international expansion and establish wlw as the European market leader in the B2B segment, it added. "We will make searching on wlw.ch even more attractive in 2019 and place data quality at the center of our efforts," said Peter F. Schmid, CEO of Wer liefert was. "We want to become the largest B2B marketplace in Europe as a central data hub that manages the product and company data of European companies," he explains.

New technology for even better online search

Various technical innovations in the search and search results display are to ensure an even better online search. And the online B2B marketplace is also making additional investments in new employees and the further training of existing teams, the media release continues. "There are currently around 40 vacancies to be filled, primarily in the areas of web development, business intelligence and sales," says Peter F. Schmid. "We need to fill these positions as quickly as possible, which is why we are recruiting across Europe," Schmid said.

Top search terms 2018: "EURO pallets" and "industrial PC

Once again in 2018, over 37 million search queries were made via the country domains wlw.ch, wlw.de and wlw.at. That is over 100,000 search queries per day. The most frequently used search terms for product searches were "EURO pallets" and "industrial PC". The top search term of 2017 "aluminum profiles" was thus displaced to 3rd place. In the category search, "mechanical engineering" was again at the top, followed by "packaging machines". The category "food" made it to third place. The most curious search terms include "baobab", "chastity belt" and "credit card destruction equipment".

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