SuisseEMEX'18: The largest Swiss marketing & digital event

"SuisseEMEX is like a Swiss Army Knife for the marketing of the future", explains the organizer Ewa Ming, Managing Director EMEX Management GmbH and is proud of the top-class event and congress program. With around 500 renowned exhibitors, partners and opinion leaders from Switzerland and abroad, and a broad range of presentations and education with over 100 speakers on various stages, SuisseEMEX'18 is the largest Swiss marketing and digital event and also the most important platform for innovations, trends, best practices and direct knowledge exchange from leading experts, forward thinkers and digital natives. At the annual marketing meeting point in festival style, around 14,000 trade visitors from Switzerland and the surrounding countries are expected to make valuable new business contacts at exhibition stands, after-work aperitifs, meetup events and networking sessions. Accompanying this, the EMEX community app promotes networking among attendees and makes it possible to quickly obtain information on the current event program.

Everything for tangible brand worlds and successful events

Live, emotional brand and customer experiences are becoming increasingly important in the digital world. In Hall 4 "Event & LiveCom" everything revolves around direct customer encounters and effective events. A wide range of offers and products for successful live communication and event planning will be presented. Visitors can find out about the latest developments in the fields of multimedia, exhibition stand construction, event technologies and brand experience and try them out and experience them on site. In keeping with the theme of live and events, this exhibition hall is also home to one of the new exhibition highlights, the "MICE Days Switzerland". The exhibitors in this new special area will present the latest innovations from the meeting, incentive, congress and event business. Here, event planners in particular will find valuable ideas, inspiration and contacts for their next event in no time at all.

The colorful world of creative promotional products

The more digital the world, the more visitors also look forward to hands-on promotional products. In Hall 3 "Creative Advertising Media", well-known fine food specialists, producers and retailers will tempt visitors with thousands of innovative products, exclusive promotional gifts and fun giveaways to try out and taste. The "Zone S" experience area is designed in cooperation with the sustainability specialists at sürprisen gmbh and the 3D experts at Form AG, and focuses on ecologically, socially and fairly produced products. Multisensory experiences are guaranteed in this hall and will demonstrate live that the correctly chosen promotional product still works perfectly and does not miss its effect on the customer.

Experience marketing of the future and the digital working world 4.0

The latest offerings from the fields of digital marketing and communication of the future will take visitors directly to Hall 6 "Digital & Marketing" with its special area "New Working World 4.0". Here, visitors can explore the working models and communication channels of the future and find ideas in the form of new work tools, mobile office concepts and co-creating opportunities. For those interested in self-marketing, the Kaufmännischer Verband Zürich (Zurich Commercial Association) offers - in shielded 15-minute individual discussions - an analysis of the most important application documents free of charge; in addition, the association experts present give tips and input on career issues. The broad range of knowledge on the topic of marketing of the future will be further enriched by the Google Atelier Digital. In this area, Google specialists will demonstrate how companies can successfully market themselves online through search, banner and video advertising and will conduct on-site training sessions for beginners and advanced users.

New marketing congress "Futurize M

The topic of marketing of the future will be expanded this year to include the stand-alone "Futurize M" congress. Under the title "Customer acquisition and customer care in the digital age", it will be shown in concrete terms how to find new customers today and, above all, how to retain them in the long term. The congress will feature a top-class, international speaker program, best practice presentations by proven experts, practical master classes, inspiring and sometimes provocative panel discussions, and a Generation Z Live Lab with digital natives. The congress guarantees participants valuable knowledge as well as the optimal opportunity to expand their personal business network. A separate congress ticket is required for participation.

Largest Swiss Knowledge Congress for Digitization

Parallel to SuisseEMEX'18, the second Digital Summit for SMEs will take place in Hall 7. This is aimed at SME entrepreneurs who are interested in the potential of digitalization and want to expand and deepen their knowledge through practice-relevant keynotes, best practices and learning workshops. All information and tickets: www.swissdigitalcompany.ch

Let's party after the fair closes!

The after-work party "EMEX Night" brings together the who's who of the Swiss marketing, digital and event industry in the middle of Event Hall 4. On Tuesday, August 28, 2018, visitors and exhibitors, industry cracks and celebrities will meet from 7:15 p.m. for informal exchange and networking in a relaxed atmosphere and party mood. On stage, the live band ELIJAH will rock before star DJ MR.DA-NOS gets the hall dancing. Hip foodcorners, cool drinks and numerous entertainment spots amidst the booths make the party perfect.

Tickets for all events around SuisseEMEX'18 are available in the online ticket store: http://www.suisse-emex.ch/tickets