Marketing Congress "Futurize M" at SuisseEMEX'18

A top-class speaker program, best practice presentations by proven experts, intensive master classes led by Google and Adesso, inspiring and sometimes even provocative panel discussions, and a Live Lab with workshops geared to Generation Z await the 350 or so marketers. The new parallel congress to SuisseEMEX will be held in a separate area of Messe Zürich and guarantees participants valuable new learnings as well as the optimal opportunity to expand their personal business network. "With the new congress, SuisseEMEX, as the largest Swiss marketing industry event, will live up to its claim of continuously developing and making relevant expertise available to visitors at the highest level" promises Ewa Ming, Managing Director of SuisseEMEX.

Alibaba, Google and perhaps the hottest startup in the U.S. today

The opening keynote "Alibaba Cloud's View on Digitalization" by Toni Cheng, General Manager DACH of the Internet storage service Alibaba Cloud will mark a brilliant start to the new marketing congress. A few days ago, it was also announced that Google and Uber are investing USD 335 million in LimeBike, a startup founded in 2017. Caen Contee, Head of Marketing and co-founder of LimeBike, will give an insight into the advertising strategy of the company, which is currently conquering the city of Zurich with its bikes and eScooters, in his presentation "The Future of Mobility is Now". The startup has just announced plans to double its electric scooter fleet in Zurich.

Masterclasses by Google on the topics of "YouTube as a performance channel", "Mobile marketing" and "Machine learning as the next chapter in online marketing" as well as the masterclass by Adesso, which explores the question of "How artificial intelligence is revolutionizing customer relationship management" set further highlights at the marketing congress in terms of knowledge transfer.

Superpower Storytelling and Mystery Algorithm

Commitments from various Swiss industry luminaries underscore the quality of the congress program. Tobias Fueter is one of the most outstanding advertising filmmakers in Switzerland and, as director and co-founder of the production company Stories AG, sets the bar for successful storytelling with his team. The topic of content marketing and algorithms will be addressed in an exclusive "Best Practice" collaboration by Oliver Schibli, CPO, CMO & CTO of Watson and Thierry Pool, Head of Digital Marketing & Media Planning at Digitec Galaxus. Among the other confirmed speakers are top-class national and international names such as Thomas Lang, CEO and owner of Carpathia AG and top expert in the field of digital business and e-commerce, Kishor Sridhar, bestselling author and expert in emotional economics, and Dr. Axel Jockwer, expert in marketing, digitalization and media. Marcel Korner, Director New Business and Digital at Amer Sports will provide insights into successful brand staging in a best practice keynote. The complete speaker program is available on the website of the Marketing Congress apparent.

Marketing congress seeks proximity to Generation Z as well

The "Generation Z Live Lab" led by Yannick Blättler, founder and owner of Neoviso, focuses on successfully addressing the Young Generation. The already confirmed contributors include YouTube star Silvan Müller aka PandaTooth. DJ and producer Fabian Gähwiler, and Robin Pickis, owner of "schwiizchiste" and producer of "Zwei am Morge" on Play SRF. Not to forget Julian Graf and Ramin Yousofzai, known through their Instagram account UniGAG.

The congress days will conclude with after-work parties featuring a star-studded lineup of music and entertainment. Host, actress and comedian Stéphanie Berger will lead through the congress. Together with the internationally successful mentalist Tobias Heinemann, the entertainer will also host the award ceremony for the "MK Thought Leader of the Year" -Awards.

Tickets and further information at www.suisse-emex.ch/Kongress