Credit-checked addresses for marketers for the first time

Until now, anyone buying addresses for marketing and other purposes had the problem that they included target persons with low solvency. For the first time in the Swiss market, credit management service provider Intrum, in cooperation with AZ Direct, is offering B2C address selection with an exclusively solvent target group. According to the providers, this is the first time in Switzerland that users can rely on credit-checked addresses.

Daniela Brunner, Head of Marketing Intrum AG, is delighted. "With this innovation, we are generating significant added value for the Swiss address market and thus for marketers. A total of 6.3 million addresses of private individuals have been matched with the creditworthiness database in the 'Intrum Marketingshop'." With this cleansed data, managing directors and marketing managers generate a profitable and sustainable effect for their direct marketing campaigns, the providers are convinced. In particular, the advantages cited are:

• If you rely on addresses of solvent persons, you prevent an unexpected payment default.
• General managers and marketers reduce their administrative burden by focusing on customers with a good payment experience.
• Since no potential new customer is turned away because of their poor credit rating, there is no anger and upset.
• Intrum says it has several years of experience with credit rating data and credit checks.

And this is how the "Intrum Marketing Shop" works: Under intrum-marketingshop.ch the managing directors and marketing managers select qualified addresses. Using various criteria such as household size, behavior or region, they can exclude or limit addresses. They also decide which attributes are supplied with the addresses. For larger address volumes or specific requirements, customers can contact Intrum's specialist department directly.

Source: Intrum AG