Marketing Trophy: Eleven projects nominated
Known as the Oscar of the Swiss marketing scene, the Marketing Trophy honors the most creative ideas and most successful marketing projects of the past year. The prestigious prize will be awarded again in 2017.
This time, eleven projects have been nominated for the Marketing Trophy, which is awarded in three categories. The winners will be announced at the Marketing Day on March 7, 2017. The top-class, interdisciplinary jury led by President Dr. Peter Felser has selected the most innovative and successful projects from the more than 40 submissions. In the eyes of the jurors, the following have impressed with a high degree of innovation, consistent implementation and the best results and have been nominated for the Marketing Trophy 2017:
Category "Large enterprises
- Credit Suisse AG with the project "Viva - Access All Areas". Involved agency: Havas Worldwide, Zurich.
- Feldschlösschen Getränke AG with the project "Feldschlösschen Braufrisch - A new beer for Switzerland". Involved agency: WIRZ, Zurich.
- Mazda (Suisse) SA with the project "Mazda Speed Dating - The Dating Revolution". Involved agency: JWT/Fabrikant, Zurich.
- Migros Genossenschaftsbund with the project "Alnatura". Involved agency: ROD Kommunikation AG.
- Raiffeisen Unternehmerzentrum AG with the project "Establishment of Raiffeisen Entrepreneur Centers as a marketing tool for corporate banking". Involved agency: TOMCAT AG.
SME" category
- Appenzeller cheese with the project "The recipe remains secret - sustainable integrated brand management". Involved agency: Contexta AG, Bern.
- Switzerland Tourism and the Grand Tour of Switzerland Association with the "Grand Tour of Switzerland" project. Involved agency: Havas Worldwide, Zurich.
- Zurich Chamber Orchestra (ZKO) with the project "Great Feelings 2015 / 2016". Involved agency: Havas Worldwide, Zurich.
Category "Non Profit Organization
- AERO SWISS with the project "Brand and Marketing". Involved agency: skipp communications AG.
- Pro Juventute with the project "Awareness campaign: cyber bullying & sexting". Involved agency: TBWA Switzerland.
- ZSC Lions / ZLE Betriebs AG with the project "Key players (voting campaign for the referendum won in the city of Zurich for the construction of a new ice hockey arena)". Involved agency: Serviceplan Public Relations Suisse AG.
Outlook for Marketing Day 17
The next Marketing Day, during which the Marketing Trophy will be awarded, will take place for the first time with a new event concept: Under the motto "The dead thread - digital turns everything upside down", Marketing Day at the KKL Luzern will focus on digital transformation. As an integrative part of the Swiss Marketing Forum with "digitalization" as the annual theme, Marketing Day brings people, brands and the future together in a new way. The usual high-caliber keynotes will now be supplemented by workshops, master classes and talking circles, which will focus on exchange, networking and practical learning. As in previous years, the event will be moderated by Susanne Wille, reporter and presenter for the political magazine Rundschau.
