Product photography tips
Today, there is no way around high-quality product photos for the web store. But how can suitable images be obtained to present the articles in an appealing way? Here are a few important factors on how online retailers can obtain high-quality product images.
In online retail, product photography is an investment that is absolutely necessary. Because on the one hand, images are important for differentiation from the competition, and on the other hand, an appealing presentation of the items can tip the balance for or against the purchase click. When shopping online, customers cannot experience the products haptically; they have to rely on their image. Shoppers appreciate it when they can see exactly what the product is about. The more accurate and better the photos are, the greater the customer's confidence in the store and in his or her purchase decision. If the retailer creates the images on his own, he can stand out from the competition. This is because many retailers often use the same product photos from manufacturers. But how do web stores get high-quality images? The Internet World trade fair provides an initial overview.
Light, light and again light
Poorly lit and illuminated products are a real conversion killer. This is because the quality of the images cause the customer to draw conclusions about the quality of the product or the store. It goes without saying that professionally produced product photos appear much more valuable.
Imaging from above, from below and in the surrounding area
It is even better if there are different photos: e.g. a neutral one on a white or gray background and another one where you can see the goods in the environment. In this way, for example, size ratios are easy to understand without the customer having to unpack the meter measure. This also makes the product more attractive!
Details matter
The store customer must be able to get an accurate picture of his desired product. Image accuracy and perspective play a major role here. Zoom levels should also be designed and carried out for each product. These include macro shots, close-ups, cropped shots and photos from the long shot. Only through this wide range of photos can the risk of returns be minimized and the customer will not experience disappointment when unpacking.
Product photography on your own
The retailer can produce the product photos on his own. Good SLR digital cameras are already available for less than 1000 francs. Including accessories such as flash units and photo editing software such as Photoshop, a small photo studio costs around 2000 francs. For professional post-processing, there are software solutions, some of which are already integrated into the store software. Another option is the purchase of an automatic photo studio. However, whether using your own photo studio is worthwhile is a matter of calculation and depends on the number of product photos the retailer needs.
Outsourcing product photography
Retailers who do not want to take photos themselves can, of course, outsource the entire process. There are now numerous service providers who specialize in the professional creation of product photos. Here, the price depends on the desired quality and the number of display forms.
Source: Internet World Fair
