Swisscom strengthens digital signage division and acquires JLS Digital

As No. 1, Swisscom wants to shape the future, which is taking place in an increasingly digitized and connected world. With the acquisition of JLS Digital AG, the Business Customers (B2B) division is further expanding its range of solutions in the area of customer experience. JLS was founded in 2001 and is now the market-leading digital signage, mobile and web agency. JLS' core competencies lie in the design, development and operation of cross-channel digital customer experiences and interactive advertising and information systems. The acquisition adds a team of over 90 digital experts to Swisscom B2B, takes over a customer portfolio of 80 companies in banking, retail and insurance, and gains access to decision-makers in marketing, sales and service.

Expansion of competence in digital signage

The competencies of JLS Digital and Swisscom subsidiary Open Web Technology, which is a recognized market leader in digital transformation consulting and software engineering, and JLS complement each other from a geographic, industry and technical perspective. As a result of the merger, Swisscom B2B now has a pool of more than 300 software engineers, user experience and user interaction experts in all regions of Switzerland.

"Innovate in the digital world"

Commenting on the transaction, Urs Lehner, Head of Swisscom Business Customers, says: "We are now better positioned than ever to inspire and enable medium and large enterprises to innovate in the digital world and operate on an equal footing with market leaders. By strengthening our digital customer experience offering, we are making a clear commitment to Swisscom's promise to empower and accompany customers with an integrative, smart solutions portfolio." And Xavier Paternot, Managing Partner Renaissance, comments, "Renaissance Anlagestiftung sees the acquisition by Swisscom as an excellent opportunity for JLS Digital AG to accelerate its development and market penetration. Also crucial for Renaissance was the fact that the management team of JLS Digital AG also recognizes this opportunity and therefore fully supports the acquisition at hand."

Independent Swisscom Company

JLS Digital AG will become an independent Swisscom Company with its own management and board of directors. The management of JLS will remain unchanged and retain its responsibilities. The Board of Directors will be re-staffed with Swisscom representatives in the coming weeks. In organizational terms, the new Swisscom Company will be attached to the recently created Platforms & Application (PAP) division at Swisscom Business Customers. Patrick Minder, the former CEO of JLS, has been heading Platforms & Application, the business customer unit serving customers with software solutions, since April 2021.

Source and further information: Swisscom