OpaccConnect2020: An event directly with customers
With the slogan "Opacc comes to you", as part of the OpaccConnect2020 event, customer consultants and project managers traveled directly to the customers and accompanied the session in person. This time, the event on October 22, 2020 took place exclusively in the cloud - and live at Opacc customers throughout Switzerland.
This idea - born in the Corona emergency - turned out to be a stroke of luck: More than 400 participants at dozens of customers of the software manufacturer from central Switzerland had the innovations of OpaccConnect2020 presented live in their own offices. What in other years was done with a large customer event with a marquee or other function rooms, was now staged with decentralized events. More than 25 MyConnect arrangements were booked, where at least five customer representatives followed the live stream in their own offices and were personally accompanied by a project manager. Daniel Preisig, IT manager at Möbel Pfister, was enthusiastic on behalf of many other Opacc customers: "A really great live session, very professional and competent, that makes you want more!
OpaccConnect2020: Live with Sascha Ruefer
The four-hour live session was moderated by TV man Sascha Ruefer in an entertaining and humorous way. Prof. Ralf Wölfle presented the latest Commerce Report and explained trends in digital commerce. CEO Beat Bussmann and the responsible project managers were in constant action to bring as many of the numerous highlights as possible closer to the customers via the live session.
SmartCloud makes OpaccOXAS even more flexible for third-party applications
Opacc refers to the increasing merging of internal and external resources into a homogeneous whole as SmartCloud. These cloud integration services are available to Opacc customers at the push of a button without any initialization effort. For example, Opacc customers can immediately use third-party providers or external services, such as Moneyhouse (HR data on companies and individuals), deepl (translations), SMS messaging and much more.
In the latest version, OpaccOXAS remains the backend of Opacc applications, but at the same time is expanded to become the actual platform. Beat Bussmann, CEO Opacc Software AG: "As the backbone of digital marketing, the upcoming version also supports the seamless recording of all contacts with prospects and business partners. For this purpose, OpaccOXAS provides a powerful data container for recording these contacts, so-called touchpoints."
EnterpriseShop benefits from platform architecture
Opacc assumes that the next generation of WebShops will offer more customer group and customer-specific services and data. All sales and interaction channels must be represented. The latest EnterpriseShop version already masters the handling of this paradigm shift. At Connect - as an example - a simple application for the recognition and processing of address duplicates, which can arise in the context of self-registration processes, was presented.
Noticeable corona effect
According to Beat Bussmann, the effects of the Corona pandemic are also being felt at Opacc. For example, the digitalization push has triggered more e-business projects. "Things are going better than ever in this respect," he stated. The company is happy to take the associated growth as a "reward," because it does not have an actual growth strategy, but rather primarily pursues qualitative goals - which in turn lead to Opacc continuing to grow.
Opacc is also known for its outstanding working conditions as an employer. The company recently received the Best Workplace Award in the SME category. Among the privileges that Opacc employees enjoy is the use of mobile devices, which make it easy to work from home - of crucial importance in Corona times, of course. Nevertheless, Beat Bussmann relies on the high level of personal responsibility of the employees. And despite everything, personal exchange remains important.
Source and further information: Opacc
