Successful at the new location: The IT trade fair topsoft 2019
On August 29, the two-day IT trade fair topsoft 2019 closed its doors. For the first time, it was held at the Umwelt Arena in Spreitenbach. This location seemed to go down well with both exhibitors and visitors.
The two-day event with a clear focus on digital business was convincing across the board. Above all, the various showcases at the trade show proved to be real crowd pullers. Here, digitization could be experienced in a playful way or in the form of model systems. The focus was on current applications for manufacturing, logistics, retail, data management and much more. For example, it was demonstrated how digital price tags work in supermarkets and which digital tools suppliers can use to easily equip their products with the right labels. Or a model was used to show how dynamic, location-controlled advertising gets onto screens in buses. All in all, the 100 exhibitors from all IT sectors presented an impressive overview of the numerous possibilities of digitization for SMEs.
Environment Arena as an ideal trade fair location
Ecologically exemplary and equipped with innovative technology, the Umwelt Arena provided the ideal background for the IT trade fair topsoft. The flexible space available made it possible to offer a comprehensive supporting program in the form of presentations and workshops parallel to the exhibition area on both days of the fair. "Exhibitors and visitors, but also we as organizers, felt extremely comfortable in the Umwelt Arena. There is no doubt that we will be here again in 2020," explains exhibition manager Cyrill Schmid. A shuttle bus running every quarter of an hour provided the connection to the Killwangen-Spreitenbach train station - so the venue could also be reached conveniently by public transport.
Presentations were very well received
The organizers were very pleased with the great response to the technical presentations and workshops. The presentations were very well attended, thanks in no small part to the high-quality program and professional moderation. Topics such as New Work, digital ethics, artificial intelligence and much more left trade fair visitors spoilt for choice. In addition, there were free one-hour workshops with renowned experts, which provided participants with up-to-date knowledge and concrete recommendations for action.
Positive conclusion of the topsoft makers
"This year, we were particularly struck by the high quality of the exhibitors and offerings. We already sensed the great commitment in the run-up. The motivation has carried over to the entire trade fair. We are already looking forward to next year," was the positive assessment of the topsoft organizers. The exhibitors also expressed their appreciation to the trade press and praised the high quality of the visitors. In the meantime, the company is working on further formats that will increase visitor benefits and at the same time make the digital potential even more tangible. The next topsoft trade fair is planned for August 2020.
