Beat Welti becomes the new Country Leader of Selecta Switzerland
Beat Welti has taken over the position of Country Leader of Selecta Switzerland. The experienced manager brings extensive expertise from the consumer goods industry and has played a key role in the success of renowned companies such as Lindt & Sprüngli, Mars, Migros, Unilever and most recently Bofrost. With his clear focus on innovation and excellent customer service, he will further develop Selecta as a leading provider in the food tech sector.
"Selecta is ideally positioned to meet the growing demand for flexible, digital and sustainable catering solutions," says Beat Welti. "Our scalable catering solutions - from snacks to fresh meals as well as premium coffee and beverages - are equipped with smart technologies such as real-time sales data. This brings us closer to our customers and increases efficiency. My focus is on outstanding customer service. I will also expand strategic partnerships in the area of sustainable products and with institutional customers to secure our long-term growth."
Selecta, founded and established in Switzerland since 1957, has transformed itself in recent years from a traditional supplier of vending machines to a pioneer in the food tech sector. Micromarkets, smart fridges and 24/7 access to fresh food are just some of the advanced solutions the company offers today, both in Switzerland and in Europe. These innovations are aimed at large companies, SMEs and the public sector and significantly improve the catering offering for end consumers.
"I am delighted that we have been able to recruit Beat Welti, an expert with excellent knowledge of the Swiss consumer goods industry," says Christian Schmitz, CEO of the Selecta Group. "His extensive experience and in-depth industry knowledge will be an asset to us as we continue to drive forward our goals."
Source: www.selecta.com
