How technology and security are driving the success of small businesses in the DACH region
New survey data from GoDaddy shows that the use of modern technology and improved security measures are critical to the growth and competitiveness of small businesses.
As small businesses increasingly respond to digital demands, the GoDaddy Global Entrepreneurship Survey 2024 shows how important digital tools have become for companies in Germany, Austria and Switzerland (DACH). The survey also sheds light on the growing need for effective cyber security measures to ensure long-term sustainability and competitiveness.
Technology as a growth driver
The survey underlines the central role of technology for growth and competition: 88% of the entrepreneurs surveyed consider digitalization to be a decisive competitive advantage. In addition, 90 percent of respondents state that digital devices and applications promote their work flexibility. 82% report that digitalization has significantly improved their work processes.
These figures illustrate the broad acceptance of digital solutions that promote both customer communication and operational efficiency. Business owners in the DACH region use email notifications (79%), digital payment systems (62%) and electronic invoicing (61%) particularly frequently.
Despite advancing digitalization, only 36% of small businesses use a customer relationship management system (CRM) to manage customer relationships. This is a great opportunity to further strengthen customer loyalty. GoDaddy supports small businesses in minimizing the costs and time required for digital transformation.
Digital investments for the future
Looking ahead to 2025, 69% of DACH entrepreneurs plan to expand their investments in online sales and marketing. This shows a clear trend towards the use of digital channels for growth.
"GoDaddy remains a trusted partner for small businesses in an ever-evolving digital world. With digital solutions and expert support, we help entrepreneurs to build their business, design a professional website, attract customers and sell their products or services. Through our comprehensive online offering, we create more equal opportunities and accompany small businesses on their journey into the digital future," says Alexandra Anderson, Marketing Director DACH at GoDaddy.
Increasing security awareness among small companies
As digitalization increases, so does the security awareness of entrepreneurs in the DACH region. According to the survey, 85% of respondents believe they are adequately prepared for cyberattacks. The most common precautionary measures are the installation of antivirus software (76%) and regular data backups (67%).
However, there are other steps that small businesses can take to reduce their vulnerability to cyber attacks: Only half (52 percent) say they use firewalls, and only 44 percent use encryption software. These additional protective measures can help small businesses secure their digital assets even better.
Conclusion
While small businesses are increasingly focusing on digitalization, the GoDaddy survey shows that small business owners in the DACH region are open to new digital solutions to strengthen their customer relationships and work more efficiently. GoDaddy offers them the right technology, helpful resources and comprehensive support to help them grow successfully in the digital world and ensure their competitiveness.
Source: www.godaddy.com
