Tobias Quelle becomes new CIO of Brack Alltron
Brack Alltron has found its new CIO: Tobias Quelle will join the Executive Board of Brack Alltron as Chief Information Officer from 2025. He succeeds Marcel Rassinger, who has decided to become self-employed.
"We are delighted that we have been able to inspire Tobias Quelle to join our management team and embark on this exciting journey with Brack Alltron," commented Stefan Fraude, CEO of Brack Alltron. According to Fraude, advanced technology is a key factor in the strategic realignment of the group of companies in order to continue to play a decisive role in shaping the Swiss retail landscape in the future.
"Tobias Quelle has an impressive wealth of experience in the context of online stores with an outstanding customer experience. And it is precisely this focus that will flow into the Brack.ch, Brack.ch Business and Alltron stores and take them to a new level," comments the CEO.
Proven e-commerce expertise
Tobias Quelle will join the Executive Board of Brack Alltron as Chief Information Officer from January 2025. He will take over the management of the entire IT division with around 120 employees. The new CIO will be responsible for core functions such as software engineering, product management, data science, IT infrastructure and security. Quelle has been Head of Product Online Shops & User Experience at Digitec Galaxus for six and a half years. He also coaches and advises managers on product leadership and digital transformation. Prior to this, he gained over ten years of e-commerce management experience at Otto and Schiesser in various management positions.
He has been passing on his many years of expertise in the areas of customer-oriented e-commerce and innovation management as a guest lecturer in block courses at the University of Applied Sciences in Constance and the University of Zurich for several years. Tobias Quelle holds a degree in business administration with a focus on controlling and strategic management from the University of Konstanz and St. Mary's University in Halifax, Canada. He also completed the Product Management Executive Program at the renowned INSEAD Business School, based in Fontainebleau near Paris, in 2022.
Successor for Marcel Rassinger
Tobias Quelle is 45 years old, married and has two children. Quelle succeeds Marcel Rassinger, who decided this spring to become self-employed and set up an AI and technology consulting company.
Source: www.alltron.ch
