AI in action: small businesses in the DACH region open up new horizons

AI as a game changer

Artificial intelligence is no longer just a tool for large companies, small business owners have also recognized the potential of AI technologies: Seven in ten (71 %) small business owners believe that implementing artificial intelligence would most likely have a positive impact on their bottom line. Small business owners' confidence in their ability to use AI technologies effectively is also high at 68 %. Only 8 % stated that they had little confidence in their ability to use AI.

"The results of our survey highlight the growing awareness of how artificial intelligence can help small businesses in the DACH region," comments Alexandra Anderson, Marketing Director DACH at GoDaddy. "GoDaddy offers resources and tools that make it easier to get started with AI and boost business. For example, GoDaddy Studio uses AI to help entrepreneurs with content creation quickly and easily."

The potential of AI for small businesses

The perception of AI potential for small businesses varies between Gen-Z and the older generations. Millennials, Gen-X and Baby Boomers see the greatest benefits in marketing (59 %), business planning and strategy (45 %) and customer service (35 %). For Gen-Z, the main potential lies in financial management (64 %), followed by customer service (52 %), while 39 % of Gen-Z respondents believe that AI offers the greatest benefits for companies in marketing.

Challenges in the implementation of AI

Although the potential of artificial intelligence for small businesses is clearly recognizable, practical implementation is still lagging behind. The GoDaddy survey shows that 45 % of small business owners surveyed who have not yet implemented AI attribute this to potential costs, while 37 % of respondents say they lack a sufficient understanding of the benefits of AI. A third of respondents also cited data privacy and security concerns as a reason for their reluctance.

Despite the hurdles to implementation, the data points to a clear trend towards the use of AI as a driver for innovation and growth. The fact that 52 % of respondents in the DACH region expect business growth in the next 3 to 5 years shows that entrepreneurs have recognized the potential of AI.

Alexandra Anderson, Marketing Director DACH at GoDaddy, encourages small business owners: "They don't have to venture into the world of AI alone. The right partner can support them with tools and resources to get started easily and cost-effectively. At GoDaddy, we help small business owners and founders build and grow their businesses so they can succeed in the digital marketplace and realize their full potential."

Source: www.godaddy.com